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Immerse yourself in the world of Icetubs, where artisan crafted ice baths meet peak performance and recovery. They have just one mission: JOIN THE COLD.
Icetubs has ambitions to conquer the world, with their first move focused on the United States. Flabbergasted helped them support this mission by creating a new look and feel, including a fresh brand identity and a user-friendly web shop.
In our studio, we had a fantastic shoot with Icetubs' ice baths along with none other than Rico Verhoeven.
We not only updated the logo, but also revamped the entire branding. The typography, colors and shape language were all redesigned to create an inclusive look that appeals to everyone, regardless of gender or interests. Away from the overly masculine and harsh look of the old brand, to a style that is accessible to everyone, whether you are sporty or not.
